Graphic Design

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How Design Impact Your Clients

Effective and creative design incorporates all the elements of design in a pleasing and meaningful manner. These elements are the basics of all art, including, painting, drawing, and sculpting. They include line, shape, color, texture, dimension, value, repetition, and contrast. In marketing design we also add type styles, message, and lots of imagination to create something that “speaks” to your clients.

We at Pinpoint Marketing believe in the merging of superior design and message to create that perfect representation of your ideas, ones that lead to getting the positive feedback you want!

It’s of interest that surveys have shown that people in general tend to be more receptive to what they see than what they learn from any other sense. They believe what they see!

Design can sometimes, almost tell the whole story.

Here’s how these elements work separately and together to create an incredible message:

Dimension

The scale and size of objects in a design tell us what is important—what stands out adds emphasis to that object. By contrast, scale and size can suggest a relationship between objects, making one more important than the other. Of course, scale can also suggest the exact size of a particular object when that’s important to the message.

Shape

Shapes are formed when lines enclose an area. Rounded shapes suggest the natural world, while jagged-edged shapes often create conflict. Rounded shapes are traditionally associated with the feminine and angular shapes with masculinity.

Color

Color has a strong emotional impact. Warm colors tend to create a sense of liveliness, while cool colors suggest order and emotional control. Warm colors tend to put something in the foreground and cool colors tend to cause it to recede. Color can, like all the elements of design, distinguish what is important and what isn’t.

What We Do Best

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Branding

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Web Design

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Search Engine Optimization

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Content Strategy

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Information Architecture

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Business Consulting

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Work with a Team of Talented Design Ninjas

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Our Trademarked 
Process & Workflow.

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Project Research

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Wireframes

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Design

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Development

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Let’s Work Together

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